shawncampbell

Make it good.

As front-end engineers, our job is ultimately to produce and deliver the front-end “experience.” That is, in addition to the core service (eg., a photo sharing site) which you are providing, you are also responsible for replicating and maintaining the quality of the visual aesthetic, including attention to detail in your UI.

Making it really good.

It’s “the little things” – small layout changes, single-pixel margin tweaks and color fiddling done as part of this process – that can sometimes seem overly nit-picky and risk being overlooked or sacrificed in order to meet deadlines, but the result of this effort has value: It’s quite obvious when UI polish has been done, and it’s something everyone can appreciate – even if they don’t know it.

Getting the fine details down “just so” can take extra time and effort, but in my experience has always been justified – and whenever your work is under a microscope, attention to detail is a wonderful opportunity to make it shine.